Actress Jordana Brewster Joins Clearblue for Real Talk Around Trying to Conceive and Fertility with #Conceivinghood Campaign – Business Wire

CINCINNATI--(BUSINESS WIRE)--Motherhood. Womanhood. Fatherhood. Parenthood. There seems to be a name for every life journey, except one, Conceivinghood a new term and now a public conversation to acknowledge the pre-pregnancy phase. Clearblue is bringing attention to what can be a quiet yet, emotional time period among those on their conception journey in hopes to offer support, guidance and education.

Many people struggling to conceive want to feel hopeful and that theyre not alone. In a survey conducted by OnePoll for Clearblue, 33% of survey respondents trying to conceive initially believed it would take them less than three months to get pregnant; however, almost one in six couples surveyed said they have struggled with fertility issues noting it has taken five months of trying on average to successfully conceive1.

My Conceivinghood journey definitely took a toll on me, said Jordana Brewster. I saw a lot of not pregnant multiple times. Through it all, it was the immense support from my family and friends that helped me stay positive. I know everyones story isnt the same, but I hope those out there struggling find solace and hope through Clearblues #Conceivinghood campaign. Thats why Im so honored to join Clearblue to shed light on an intimate topic that so many people keep private.

The idea behind Conceivinghood was to create a community where those who are struggling to conceive can share their stories, feelings and pain in a safe and supportive environment while also getting help and, regaining hope from a community of people who resonate with the issues at hand. Since its inception in 2020, Clearblues #Conceivinghood campaign has provided support and guidance for those struggling on their Trying to Conceive (TTC) journey and has no plans of slowing down. Of those surveyed, 40% believe that more resources or support would help them in the long run and 64% of couples acknowledge that hearing stories about others overcoming fertility problems gives them hope1.

I speak to people every day who are going through Conceivinghood, and it can be such an emotional and overwhelming time, said Dr. Jessica Shepherd, OB/GYN, and Clearblue Spokesperson. Clearblue is bringing special attention to the #Conceivinghood journey and supporting couples who are going through it. I believe being vocal about your Conceivinghood story can not only be therapeutic, but can also help comfort others who may be going through similar TTC struggles.

In honor of National Infertility Awareness Week (April 18-24), Clearblue is hosting a live, virtual panel event on April 22, 2021 at 11 a.m. EDT about the ups and downs of the Conceivinghood journey in a safe and supportive environment. The event (click here to register) will feature a panel of influential voices engaging in an intimate discussion including:

More information can be found at, and those trying to conceive can join the #Conceivinghood conversation by sharing their own story. They can also register for Clearblues upcoming virtual panel event here:

About Clearblue

Clearblue is the Worlds No.1 selling brand in home pregnancy and fertility tests.2 Consumers trust the Clearblue brand because it delivers the accurate information they want. The Clearblue product range is built on a strong foundation of peer-reviewed science and consumer understanding. Clearblue is supported by over 30 years of expertise, quality, and innovation in consumer diagnostics. Clearblue pregnancy, fertility and ovulation products are developed with leading healthcare experts and Clearblue is the #1 OB-GYN Recommended ovulation brand.3 The Clearblue family of products include the Clearblue Fertility Monitor, Clearblue Advanced Digital Ovulation Test, Clearblue Connected Ovulation Test System, Clearblue Digital Ovulation Test, Clearblue Easy Ovulation Test, Clearblue Digital Pregnancy Test, and Clearblue Rapid Detection Pregnancy Test. For more information visit

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SK-II, Tide, Vicks, and Whisper. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands. For other P&G news, visit us at

1 According to a poll conducted in 2021 by OnePoll, in partnership with Clearblue

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Actress Jordana Brewster Joins Clearblue for Real Talk Around Trying to Conceive and Fertility with #Conceivinghood Campaign - Business Wire

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